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TYPOGRAPHY

LAYOUT TYPOGRAPHY

The primary fonts for layouts are Proxima Nova Regular and Bold. Other fonts may be added if this is necessary for typography reasons (e.g. in magazines and folders to visually separate subheadings, introductory texts and page details). Full justification is only used professionally in exceptional cases.

The font Proxima Nova is primarily used for brochures, the website, merchandising products and other official purposes. It is on the Adobe Creative Cloud and can therefore only be used by the respective departments.

It is characterised by modern, geometric proportions, but at the same time, it has also been optimised for on-screen and in-print readability. Unobtrusive, businesslike yet friendly, it emphasises our brand values and our brand slogan at an international design level.

For regular business correspondence, Excel tables and all written internal communications, the system font Arial is used as a so-called fallback font. This makes it possible for the entire workforce to create documents and so on without having to install a font that has to be paid for. See also: "Day-to-day business typography"

  • HEADLINES IN PROXIMA NOVA BOLD, CAPITALS AND RED. THE LETTER SPACING SHOULD BE BETWEEN 20 AND 50.
  • Sub-headings in Proxima Nova Bold (80% black) in upper and lower case.
  • Headlines clearly larger than sub-headings.
  • Overlines in Proxima Nova Regular (80% black).

DON’TS

No difference between headlines and sub-headings, and they are positioned too wide (top) or too close (below).

Headline not in capitals.

Outlines

Different font

  • Body text in Proxima Nova Regular (80% black).
  • Introductory text in Proxima Nova Semibold and 80% black.
  • Sub-headings in Proxima Nova Bold (80% black).

DAY-TO-DAY BUSINESS TYPOGRAPHY FALLBACK FONT ARIAL

No fonts have to be installed for day-to-day use (e.g. emails, letters, forms, Office programmes etc.). The system font Arial Regular is used for these. Please use the latest templates and do not make any major changes to these (do not align text differently, and so on).

The following basic rules apply to its use:

Letters:
Address field: 8pt, line spacing 12pt, headline/subject line: bold, 12pt, capitals Body text: Arial 10pt, line spacing 18pt, ragged margin spacing after a line: one line
Colour: Body text black, headline red.

Emails: 10pt, colour black