APPLICATION

LOGO: CLEAR SPACES & SPACING

The clear space around the logo must always remain blank. No typography or other graphic elements must encroach on it.

The distance between the wordmark and the brand symbol is fixed and must never be altered. It is based on the wordmark's capital letter height's golden ratio. The logo file is therefore available as a composition.

LOGO WITH SLOGAN: CLEAR SPACES AND SPACING

The same clear space rules apply to the logo including the slogan.

The logo version with slogan is used exclusively for marketing purposes and its use is therefore always coordinated with the Corporate Communications department.

Again, the distances in the logo package were fixed using the Fibonacci sequence, and must never be changed.

DON’TS

Outlines

Vertical

Rotating

Brand symbol below the lettering

Altered colour sequence

In another colour

Distorted or askew

Brand symbol in front of the lettering

The brand symbol and the wordmark should generally not be separate.
If they do need to be separated, for example on particularly small promotional products, a direct relationship between the two elements must be ensured. Example ballpoint pen: The brand symbol has been placed on push button, the wordmark on the barrel or clip.