GRAPHIC ELEMENTS
The BUHLMANN ARC was developed as an additional graphic element for the new corporate design.
This arch is a unique selling point and is used exclusively on grey and white backgrounds as a complete element.
The arch also offers the opportunity to place the logo prominently.
The brand claim "we know how." also finds its place here.
CMYK
20/100/80/0
RGB
196/26/50
PLACEMENT WITH IMAGE
Logo in the sheet on a white surface
If the arc is combined with an image, it is used as a shortened "flag". The height of the arc is aligned with the bottom edge of the image. The BUHLMANN logo is placed in the centre of the arc with the following margins:
The distances:
Logo in the sheet = 1/2 X1
Sheet to white border = 1/2 X1
White border = 1/2 X1
PLACEMENT
Example display
NEW ELEMENTS
Transparent band and white border
- The image is placed with a white border
- Margin spacing right, left, bottom (1/2 X1)
- The banderole runs the full width and is used for headlines and texts (90 % red. For trainees 90 % orange)
