SOCIAL MEDIA
A consistent, unifying element is the placement of the logo.
The logo width corresponds to 1/7 of the format width in order to be able to brand future formats uniformly.
The distance to the edge is 1/2 of the logo width.
The sheet does not have to be placed, but can set impulses in the feed. Depending on the contrast ratio, the negative logo is used instead of the colour logo. Templates in house font can be used via Corporate Communications in Bremen via Canva.
White space does not consist of pure RGB white, but is slightly toned down into grey to achieve a more pleasing effect for the eye and to stand out better from the background.
The sheet with the logo is only integrated on these full-surface backgrounds.
