COLOURS

Primary colour

Strength and energy, courage, motivation and passion – these are the attributes with which the BUHLMANN red links our brand values to the visual image. In the course of the redesign process, a more unobtrusive shade of red was chosen, which is more sophisticated.

PANTONE	187
CMYK	20/100/80/0
RGB	196/26/50
HKS	15
RAL	3002
HEX	#C41A32

Secondary colour

The BUHLMANN grey is still used for the wordmark as well as blocks of solid colour or design elements. An achromatic grey (CMYK 0/0/0/80) is used for 4c-printed body text and fine lines to ensure a clearer printed image.

PANTONE	Cool gray 10
CMYK	56/47/40/30
RGB	103/102/108
HKS	93 / lighter: HKS 92
RAL	7015
HEX	#67676c

Spot colour

E.g. for eye-catcher ads
For contrasting elements
For calls to action

CMYK	85/50/10/0
RGB	63/104/167
HEX	#3F68A7
PANTONE	7462

Example

In blue, this QU code could indicate further information.

Tables or layouts can be structured by using CMYK true black shades of grey (achromatic grey).

THE COLOUR GRADES MUST NEVER BE ALTERED

Colours / Reverse

Black

PANTONE	BLACK
CMYK	0/0/0/100
RGB	0/0/0
PANTONE	7462

White

CMYK	0/0/0/100
RGB	0/0/0

Grey / primary colour

PANTONE	COOL GREY 10
CMYK	56/47/40/30
RGB	103/102/108
HEX	#67676C

Grau / Sekundärfarbe

PANTONE	COOL GREY 8
CMYK	39/31/29/18
RGB	146/146/148
HEX	#929294

If grey body text or fine lines are required, an achromatic grey (e.g. 1C-CMYK 0/0/0/80) should preferably be used to ensure that the printed image outlines do not look blurred.

Special Case

In rare cases, the logo in corporate colours red and grey cannot be used because of the contrast ratios. As a rule, the white negative version is then used. However, if the position of the logo is so central that the exclusively white logo version should not be used, the corporate colour logo should be combined with a white word mark in order to let the primary colour red appear.

Trainees

An orange-coloured banderole is used to highlight our training occupations.

Orange

CMYK	0/50/90/0
RGB	220/145/50